B Jones is a leading destination for women’s ready-to-wear, jewelry, and accessories. The store offers a thoughtfully curated selection of day to evening, elevated casual, and formal styles. Our store maintains a close knit staff of stylists and customer service professionals. We pride ourselves on our attention to detail, warm atmosphere, and dedication to excellence while providing wardrobe solutions for the modern woman.
Our mission is to empower each and every client by helping them to feel their best. At B Jones, we believe in building lasting relationships by partnering with organizations in our local community. B Jones regularly hosts charitable shopping days, partners with local non-profits, and holds a pivotal role in Rockford’s championing of local causes.
Check out what’s new online! Or visit our Edgebrook location - we would love to meet you!
MEET BRANDI JONES
From a young age, Brandi’s love for fashion, culture, and customer service was undeniable. From a young age, she was mentored by a close friend who was a boutique owner, and worked in fashion retail in her teenage years. Brandi studied and received her degree in fashion merchandising and design from Illinois State University. On September 15, of 2003, Brandi opened B Jones.
A lover of travel, art, fashion, and design, Brandi has a unique eye for wardrobe styling and intelligent layering. When buying, Brandi always considers the lifestyle needs of her loyal customers.
Brandi lives in Rockford with her husband and daughter. She loves hosting and entertaining and is always asked to bring the bread to dinner parties. Brandi is passionate about investing into others, bringing people together, and making everyone feel welcomed.